never eat dinner alone (unless you're in a bad mood)

One of the biggest challenges when starting a new business is always getting enough business to keep you up and running. It is very difficult to get customers in the beginning, but one of the most enjoyable ways is often overlooked.

I am referring to socializing (also referred to as networking). I have found in my business ventures that that most of my customers have come via word-of-mouth. It is almost unbelievable to me. I did previously know that word-of -mouth was important, but I had no idea how important it actually is. If you think about it, it really makes a lot of sense. How often do you rely on the opinion of your friends, coworkers, or other professionals? If you need a product or service, are you more likely to use that of a company that you know nothing about or a company that your friend loved?

So, the first step, of course, is becoming that company that people love. Make sure you do things the right way. Deliver the best product or service possible. Be kind to your customers, and provide excellent customer service.

Next, NEVER (unless you're in a bad mood) eat dinner alone! In other words, be sociable. You need to make as many friends and associates as possible. You need to let them know about your business and what you are doing, but don't be too pushy. You don't want to come across as a salesperson or as if you are trying to sell them anything at all. Just be sociable, super-friendly, and let them know about your business.

If you do this and do it right, I am certain that your company will benefit from it. Good luck!